Webstore Espresso is a well-know Italian distributor of IT products. In the information
technology industry, reaching the twenty-year mark is more than just a figurative coming of age;
it is almost like graduating with honours from a sort of market survival course. Hence the
understandable wish to seize the opportunity to take a break and celebrate this anniversary with
their staff as well as with their clients… So we devised a simple icon that would fit everywhere,
in their website, in newsletters, and all sorts of matchin communication materials—then we
arranged a whole day “off”, an open air event for owners and employees alike… plus a free gift
to their customers, announced by a mailing dyed corporate green (what else?).