Are you curious and open-minded? Perhaps even dreaming about a high-spirited, dynamic and
professional design? Our ideas can take an endless variety of shapes. Paper sheets is where
they are usually born, but they may take many different paths: straightforward, forceful, easily
understandable, and innovative, they meet the target—they can lead people to change their
We chose a round shape to characterise our logotype, epitomising a circular motion which
cannot be construed as representing a closed path, but rather an inherently open one. Such
openness is the very basis upon which communication can be build: open to the world as well
as to the heritage of the past and the novelties of the present, ever prepared to take advantages
of every opportunity to take on the future and any challenges it may involve.
You ‘ve heard of “medical jargon”, “legalese” – and the way youngster tend to develop a slang
of their own. Well, graphic designers have their language too!
Even in Italy it is mostly English-based, deliberately emotional, short and to the point.
“Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin isn’t your ordinary
marketing book: it has been a best-seller for the last ten years. Easy to digest, funny and
exciting, the book includes a number of case studies and provides much food for thought.
We read it and realized the need to be somewhat over the top. What about you – are you
prepared to be a purple cow in a herd of red cows?