What is a landing page exactly? Essentially, within the context of corporate digital communication strategies, it usually pays off to create a single special web designed with a specific goal in mind. The concept underlying the term is that of guiding or enticing visitors to “land” exactly where you want them to be, with a layout designed to prompt an immediate response while providing the necessary information.
A landing page can be an incredibly effective tool at your disposal as you intend to attract visitors, catch their attention and lead them to arguably profitable actions. Every details is important: you need to come up with a clear, enticing message, supported by captivating graphics and a convincing text. This is not all, however: in order to prove truly effective, a landing page must fast-track your visitors towards your own goal.
A skilful use of words and images is at the core of any landing page: a striking incipit or an awesome graphic element can attract an indifferent visitor, earn his attention and led him to learn more. This alone won’t do, however! You have to convince your visitors that whatever products or services you are offering are indeed worth their money, and this should be done in an open and simple manner, explaining how they can provide a solution to many of their problems and make their life easier and more enjoyable.
This is a key factor: a landing page must have an emotional impact, suggesting a need to decide quickly and a personal interest in the matter. Judging on the basis of the opinions of people who took advantage of limited time offers and declared themselves satisfied, anything likely to make an offer look like a special opportunity can turn a wavering visitor into a happy buyer.
Companies can take advantage of landing pages to foster their growth, new projects can rely on them to move people to action, and ideas can turn into facts. Landing pages are a real crossroads where opportunities meet decisions… where a click makes the difference between wrapping up a sale a deal and he potential customer just looking at your products and moving on.
Do not be afraid to think big—properly designed landing pages will drive people to trust your message and join you.
How to design a landing page
Designing a successful page calls for a proper mix involving being creative, strategically savvy and conversant with one’s target. So… whence shall we begin?
Know your target: always try understand to identify your prospects and their needs and requirements. Then build on this information to lay out a tailored, riveting message.
Be short and sweet: do not forget to be as succinct and straightforward as possible as you try to communicate the unique features of whatever products or service you are offering. If people can grasp the meaning of your message without effort, they will be much more likely to remember it and find it appealing.
An enticing design exploiting colours, pictures and graphic elements to attract the attention of visitors, never forgetting, however, the need to be consistent with your own brand image.
A compelling Call-to-action (CTA) message: CTAs are the driving force of conversions, so make sure thety are clearly visible, properly positioned and highly persuasive, pushing people to take the desired action.
Responsive design. Is your landing page optimized for mobile devices? Ease of use on smartphones and tablets will boost your chances of achieving conversions.
Testimonials and social proof: Favourable reviews and positive feedbacks by satisfied customers are a highly effective way to build an image of trustworthiness and reliability..
Provide useful appealing offers: for instance, such incentives as free e-books, free trials or special discounts to entice your visitors to act.
Do not neglect an effective follow-up procedure: once users have responded positively to your call to action, you must still keep them captivating them, preserving user engagement with the help of targeted e-mail marketing campaigns as well as providing relevant content.
These suggestions will assist you in designing a landing page fit to inspire trust, capture your visitors’ attention and turn them into satisfied customers: your business and/or your project will thus reach new and even more ambitious milestones.
Would you rather rely on a team of experts? Call us—at ComLab we will create the perfect landing page for your business!