The Oakley brand, acquired by Luxottica in 2007, has always stood for top-notch performance,
and indeed many athletes choose Oakley lenses for their eyeglasses, sunglasses and ski
By carrying out a specific email marketing campaign targeting cycling, tennis and fishing
enthusiasts, we strove to address a number of sports lovers who still weren’t acquainted with
Oakley products but would likely embrace the lifestle they epitomise and appreciate the
technology of their lenses.