Distinctive features: design, performance, efficiency and style

Among the many brands connected with Whirlpool Corporation, the British-based Hotpoint
delivers household appliances characterized by painstaking care and attention to detail.
Designed as they are with great care to details, they provide consumers with an excellent nd
gratifying cooking experience. Having to follow their specific guidelines was an interesting and
exciting experience. Whenever we attune graphic elements to catalogues and point-of-sale
materials, in line with the indications of the Hotpoint Brand Team, we enjoy having a chance to
provide our technical contribution while coping—and willingly, too—with a minimal corporate
strictness; we are particularly eager to admire the emotional component of the visuals that are
being employed and we certainly prize this as a way to hone our skills.


June 19, 2017