For the last 25 years the selection of Italy’s finest optical stores has ben taking place under the
auspices of this brand. GreenVision che si occupa di fare training, research and development;
they are also concerned with enhancing their image, particularly through the use of
communication. While they do employ so-called new media to increase brand awareness, they
are committed to preserveing a straightforward and constant relationship with end users, so they chose to implement a project we devised investigating a potential buyer’s lifestyle. Colour-
matched with the previously published ophthalmic lens catalogue, which was also designed by us, this “lifestyle selection palette” is expressly conceived to help opticians and users alike to
pick the lens best fitting their lifestyle.