From October 20th to 24th Milan hosted once again the yearly International Exhibition of the
Hospitality Industry, appropriately dubbed “HOST” (pun intended, we expect). Its tag line is “where hospitality meets business”: a meeting place and a great, comprehensive showcase for
the entire HoReCa (Hotel/Restaurant/Café), food service, retail and large-scale distribution industry, the largest such venue in the world. More than 2,000 exhibitors from about fifty countries were present, and so were Manconi, of course, which has been taking part in this exhibition for over three decades renting particularly large stalls. Of course, to visitors HOST is mostly an opportunity to learn about new products and evaluate market trends, whereas to exhibitors like Manconi it is essentially a must to introduce new
products, new technologies and so forth. Mind you, when it comes to a company like Manconi, coming up with ‘something new’ is quite a challenge when you think that they have been making professional meat slicer and nothing else ever since they entered the market. One might then ask, what real changes has this year brought about?
HOST 2017: what's new in the Manconi stand
rate slicer if ever there was one!
Introducing a revolutionary solution.
Green light for creative proposals.
A first idea for a surprising and captivating teaser was a kind of conjuring trick, sort of “Ladies and gentlemen, may we have your attention please? What shall we pull out of this hat? Hey presto… Come to think of it, one of Manconi’s line of meat slicer had been called “Kolossal”, a German word Italians often use to describe an epic, spectacular, big budget film—so why not opt for something like “Coming soon… From the creators of Kolossal Dual, a new product by Manconi”. The stand could be made to have the appearance of set, including a director’s chair, popcorn buckets bearing the Manconi logotype, and the prototype of the new slicer in the limelight as the new star.
A (brain) teaser—a quiz, a quick check, and there you are with the real solution.
In July, a new exciting request.